THE BRAND: Pearl is a San Diego-based vintage reseller bringing rare and eclectic finds to life through weekly pop-ups across the city. From standout menswear to distinctive womenswear, every piece is handpicked with care. For owner Juni Marin, the pearl is more than just a name—it’s a nod to her Filipino heritage, the magic of her grandmother’s jewelry box, and the thrill of uncovering one-of-a-kind treasures to share with the world.

MY ROLE: I was commissioned to design a brand logo and color palette that effectively conveys the brand's story and attracts people to the various pop-up markets where Pearl is showcased. The logo features a playful, bulbous design with a textured, imperfect quality, yet retains an elegant essence—reminiscent of pearls themselves.

• LOGO DESIGN

• COLOR PALETTE SELECTION

• FONT SELECTION