THE BRAND: GRAIL is a creative fashion label founded by Nadia Groves, empowering women to embrace their individuality through a playful, childlike lens that celebrates their unique qualities. The brand curates a mindful blend of vintage treasures, upcycled pieces, and original designs, all crafted with a dedication to sustainability, artistry, and bold self-expression.

MY ROLE: As GRAIL’s in-house brand designer, I tackle the challenge of creating an eye-catching brand that stands out—even in the world of bold fashion. I ensure visual continuity across all projects, releases, and collaborations, blending striking design with strong storytelling. While my primary focus is graphic design, my role often spans into videography, photography, and overall creative direction, ensuring every visual element feels cohesive and impactful.

• BRAND & LOGO DESIGN (including the development and production of all branded assets)

• CREATIVE DIRECTION

• VIDEOGRAPHY & EDITING