THE COMPANY: Genteel Coffee Roasters is a specialty coffee company dedicated to crafting exceptional coffee experiences with a focus on quality and sustainability.

MY ROLE: As the brand designer for Genteel, I oversee the brand's identity by spearheading creative initiatives, including design concepts, branding, and art direction for photoshoots, promotional campaigns, and merchandise. I also manage the packaging design for all coffee products, both for our shop and wholesale partners, guiding the process from initial concept through to collaboration with packaging manufacturers and finalizing designs on die-lines. Additionally, I lead aesthetic updates to our shop and develop in-store displays for wholesale partners to strengthen brand visibility.

• CREATIVE DIRECTION (including display design for pop-up events)

• BRAND & LOGO DESIGN (including the creation and printing of all branded assets)

• CHARACTER DESIGN

• PACKAGING & MERCHANDISE DESIGN (ensuring adherence to dielines)

• INTERIOR DESIGN

• CREATIVE DIRECTION

All photography is by Josh Walker unless stated otherwise.