THE COMPANY: Genteel Coffee Roasters is a specialty coffee company committed to crafting exceptional coffee experiences with an emphasis on quality and sustainability. More than just a place for great coffee, Genteel aims to foster organic connections, where people feel seen, respected, and part of a welcoming community.

MY ROLE: As Genteel’s brand designer, I shape the brand’s identity through bold creative direction and thoughtful design. From concept to execution, I lead branding, photoshoots, promotional campaigns, and merchandise design, ensuring every touchpoint feels cohesive and intentional. I also oversee spearhead design for our coffee products—both in-store and for wholesale—working closely with manufacturers to bring each design to life. Beyond the visuals, I enhance our shop’s aesthetic and create custom in-store displays for wholesale partners, strengthening Genteel’s presence wherever it’s seen.

• CREATIVE DIRECTION (including pop-up event displays)

• BRAND & LOGO DESIGN (and production of branded assets)

• PACKAGING & MERCHANDISE DESIGN (with dieline adherence)

• INTERIOR & SPATIAL DESIGN

• CHARACTER DESIGN

All photography is by Josh Walker unless stated otherwise.